There are a myriad of definitions of the word “brand.” While each of them has merit, around here, we’ve boiled it down to this: A brand is the prevailing thought or feeling that a consumer has about a product, service or company – a thought or feeling that differentiates it from the competition.
At Werremeyer, our mission is to make sure that your brand reflects the DNA of its originator – you – across all target audience touchpoints.
The strands of that DNA – your position, promise and personality – intertwine in the form of your brand, which impacts every aspect of how to engage your audience in the marketplace.
We create all kinds of experiences and materials to establish brands and bring them to life. And, over time, the more synergy we can create as your marketing partner, the more able you will be to deliver a 360° brand experience.
The adage, “the more things change, the more they stay the same” could not be more applicable than it is to marketing in the 21st century.
Because even with the advent of 400 TV channels, 500 million Facebook users, 175 million people on Twitter and that ever-expanding universe called “the Internet,” the definition of awareness has not changed one iota.
Awareness is what you get when the right people get the right message at the right time in the right way.
At Werremeyer, our approach ensures your marketing resources are focused in a way to not only increase awareness among the audiences you covet most, but also translate that awareness into action.
As one of the oldest agencies in St. Louis, the solutions originally created by Werremeyer could all be described using one word – print. Posters, flyers, handbills and print ads.
Fast forward a century or so, and you’ll discover that our solutions strategically utilize practically every medium and are literally encountered everywhere.
In the physical world. Logos. Collateral design. Environmental design. Wayfinding. Billboards. Out-of-home. Transit. Point-of-purchase. Direct mail.
In the digital world. Website design. Intranet development. Web content. Internet marketing strategy. Search engine optimization. Website advertising. E-Marketing.
In the professional world. Research. Positioning statements. Naming. Messaging and taglines. Traditional media strategy. Digital/social media strategy. Brand standards. Presentation templates.
In the personal world. Radio. TV. Viral. Guerrilla. Smartphone. Social media. Interactive. Events. Public relations.
As inspired, refreshing and cozy as our offices may be, our studio in Webster Groves isn’t one big monument to ourselves; you won’t see awards, accolades and kudos everywhere you look.
That’s because we prefer to see the results of what we do on our clients’ faces. And with many of our clients working with us after five, ten and even fifteen years, we can’t help but think they have liked what they’ve seen, too.
Our five-step process ensures that every project we undertake is revisited to determine whether our client’s expectations have been met. This commitment to measurability and accountability often has played a major role in referrals and continues to be one of the primary ways we develop our client roster.